October 13 is Metastatic Breast Cancer Day.
Who knew? Seriously... you can't even turn around without seeing a pink ribbon, right? Well, after all... it is October... It's actually pretty incredible to see how BC month has become so mainstream. How it's infiltrated our wrists, our tshirts, water bottles, purses, sunglasses, kitchen products, cookbooks, cosmetics... even our liquor! (wait... don't they say that drinking increases our risk of BC?)
It's become so prevalent that people are starting to become anti-pink. Articles are popping up about all of the other "neglected cancers", jealous of the power of pink. While I agree that funding is needed for all cancers, should we really be complaining about raising money and awareness for breast cancer? Seriously. And, while it is a constant reminder of my own situation, I suppose the more aware people are, the more likely we are to actually find a cure some day (and hopefully that day is soon!)
Of course, what you don't tend to see in the sea of pink media frenzy this October is the fact that while early stage breast cancer is "curable"... Advanced Breast Cancer or METASTATIC breast cancer is not. It is a chronic and, currently, terminal disease. As Musa Mayer says in this article by Dr Elaine Shattner, "It used to be the C-word," she says. "Nobody said they had cancer. Now it's the M-word nobody mentions. The word is metastatic."
Now that the world is aware... we need to shift our focus and continue to search for a CURE.
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